Master\u2019s Degree in Public Relations - Two Year Duration
\nHolders of a Master\u2019s Degree in Public Relations have several career options. They may work as public relations managers or directors or consider jobs as journalists, reporters, writers, editors, social media managers, and digital communications directors.

\n

At the master\u2019s level, students can choose from a wider selection of specializations. These include international public relations, corporate communications, political/public sector communications, digital communications, marketing research and analysis, and non-profit public relations. Core classes expand upon the subjects listed in the bachelor\u2019s degree section, above, and also include:

\n\n

Doctoral Degree in Public Relations - Five to Six Year Duration
\nThe Doctorate in Public Relations is designed for students who wish to pursue a career as a researcher or professor. The curriculum at this level is not about learning new skills, but on researching theories and innovative ideas related to PR. Students\u2019 focus, therefore, is on:

\n", "display_order": 2, "created_at": "2019-10-01T11:36:05.327941-07:00", "updated_at": "2021-12-06T12:49:13.553449-08:00"}, {"degree_id": 582, "page": 1, "title": "Degrees Similar to Public Relations", "summary_markdown": "**[Advertising](/degrees/advertising-degree/)** \r\nWhile public relations is concerned with image and brand *management*, advertising focuses on creating the campaigns that achieve the goal of brand *communication*. Clearly, these two fields are very closely linked. The degree programs, therefore, share some coursework: principles of advertising, copywriting, media planning, and consumer behavior.\r\n\r\n**[Business Administration](/degrees/business-administration-degree/)** \r\nMost companies and organizations use some form of public relations to support their business goals. So, public relations and business degrees are naturally linked. Business administration or management, though, has a broader scope. It is concerned with more than public relations. Its mandate includes overseeing finances, staffing, and contract negotiations. A business administration degree program, therefore, teaches students how to plan, organize, and direct all the activities of an organization.\r\n\r\n**[Mass Communication and Media Studies](/degrees/mass-communication-and-media-studies-degree/)** \r\nPublic relations degree programs have a fairly narrow focus. On the other hand, degree programs in communications teach broad skills that graduates can apply in media, public relations, and general communications and content writing work.\r\n\r\n**[Journalism](/degrees/journalism-degree/)** \r\nJournalism degree programs teach students how to report, write, and edit articles for broadcast or publication. They include classes in broadcast news writing, copyediting and design, reporting, and media law and ethics.\r\n\r\n**[Marketing](/degrees/marketing-degree/)** \r\nA degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in areas like marketing trends, applied marketing research, marketing communication, and digital marketing.", "content_markdown": "", "content_html": "

Advertising
\nWhile public relations is concerned with image and brand management, advertising focuses on creating the campaigns that achieve the goal of brand communication. Clearly, these two fields are very closely linked. The degree programs, therefore, share some coursework: principles of advertising, copywriting, media planning, and consumer behavior.

\n

Business Administration
\nMost companies and organizations use some form of public relations to support their business goals. So, public relations and business degrees are naturally linked. Business administration or management, though, has a broader scope. It is concerned with more than public relations. Its mandate includes overseeing finances, staffing, and contract negotiations. A business administration degree program, therefore, teaches students how to plan, organize, and direct all the activities of an organization.

\n

Mass Communication and Media Studies
\nPublic relations degree programs have a fairly narrow focus. On the other hand, degree programs in communications teach broad skills that graduates can apply in media, public relations, and general communications and content writing work.

\n

Journalism
\nJournalism degree programs teach students how to report, write, and edit articles for broadcast or publication. They include classes in broadcast news writing, copyediting and design, reporting, and media law and ethics.

\n

Marketing
\nA degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in areas like marketing trends, applied marketing research, marketing communication, and digital marketing.

", "display_order": 3, "created_at": "2019-10-01T11:36:05.329191-07:00", "updated_at": "2021-11-18T13:55:40.250944-08:00"}, {"degree_id": 582, "page": 1, "title": "Skills You’ll Learn", "summary_markdown": "Students of public relations learn that the field is a demanding one, which requires a considerable skillset. PR graduates, therefore, come away from their studies with an especially wide set of skills that can be used in almost any walk of life:\r\n\r\n- Verbal communication / public speaking\r\n- Written communication\r\n- Editing\r\n- Speech writing\r\n- Press release writing\r\n- Social media\r\n- Research\r\n- Interviewing\r\n- Cultural awareness\r\n- Emotional intelligence\r\n- Customer relationship management\r\n- Attention to detail\r\n- Time management\r\n- Project management\r\n- Stress tolerance", "content_markdown": "", "content_html": "

Students of public relations learn that the field is a demanding one, which requires a considerable skillset. PR graduates, therefore, come away from their studies with an especially wide set of skills that can be used in almost any walk of life:

\n", "display_order": 4, "created_at": "2019-10-01T11:36:05.330420-07:00", "updated_at": "2021-11-18T13:55:40.252178-08:00"}, {"degree_id": 582, "page": 1, "title": "What Can You Do with a Public Relations Degree?", "summary_markdown": "In today\u2019s world, public relations is part of almost every business. It follows, then, that the number of occupational categories that PR graduates can explore is extremely wide, if not almost endless. Below is an alphabetical list of some of the kinds of enterprises that typically need public relations professionals.\r\n\r\n- Advertising, Marketing, Media, and Publishing\r\n- Agriculture, Forestry, and Fisheries\r\n- Arts and Entertainment\r\n- Banking and Finance\r\n- Charity, Not-for-Profit, and NGOs\r\n- Construction\r\n- Cosmetics / Beauty Brands\r\n- Education Institutions\r\n- Energy and Utilities\r\n- Engineering \u2013 chemical engineering, civil engineering, geotechnical engineering, electrical engineering, mechanical engineering\r\n- Environment and Conservation\r\n- Fashion\r\n- Gaming / Casinos\r\n- Government\r\n- Healthcare\r\n- Hospitality, Tourism, and Events\r\n- Information Technology\r\n- Law\r\n- Law Enforcement\r\n- Management Consulting\r\n- Manufacturing and Production\r\n- Mining\r\n- Politics, Political Campaigns, and Political Groups\r\n- Public Sector and Defense\r\n- Recruitment and Human Resources\r\n- Retail or eCommerce\r\n- Sports Franchises\r\n- Transportation\r\n\r\nIn each of the above sectors, there are opportunities to become part of a public relations team \u2013 as a public relations assistant, officer, specialist, consultant, executive, manager, or director.", "content_markdown": "", "content_html": "

In today\u2019s world, public relations is part of almost every business. It follows, then, that the number of occupational categories that PR graduates can explore is extremely wide, if not almost endless. Below is an alphabetical list of some of the kinds of enterprises that typically need public relations professionals.

\n\n

In each of the above sectors, there are opportunities to become part of a public relations team \u2013 as a public relations assistant, officer, specialist, consultant, executive, manager, or director.

", "display_order": 5, "created_at": "2019-10-01T11:36:05.331469-07:00", "updated_at": "2021-11-18T13:55:40.253518-08:00"}], "degree_specializations": []}">

什么是公共关系学位?

公共关系(PR)专业的学位课程教授学生如何将企业、组织、政府机构或个人公众人物的信息传递给目标受众。课程设置不同于其他传播科学。在广告和市场营销课程中,学生们学习如何设计和开发客户寻找和支付的传播件。公共关系课程侧重于如何实现形象管理,产生宣传,和积极的媒体关注,通过新闻发布、新闻发布会、博客和社交媒体。

简而言之,公共关系学位课程都是关于说服性沟通的。这些课程反映了公共关系的这一目标:

  • 公共关系基础
  • 广告基础
  • 公共关系/新闻稿写作
  • 演讲写作
  • 图像管理
  • 制定公共关系媒体计划

程序选项

公共关系副学士学位-两年制
虽然存在公共关系方面的副学士学位课程,但它们并不特别普遍。此外,需要注意的是,该领域的大多数雇主都希望求职者至少拥有公共关系或相关学科的学士学位。然而,有些公司可能会聘用初级或辅助职位的大专毕业生。

助理级别的课程通常包括:

  • 一般组织沟通
  • 公共关系写作入门
  • 大众传媒传播导论“,
  • 衡量民意

公共关系学士学位-四年
公共关系学士学位课程的学生可以在公共关系官员、公共关系专家、市场研究分析师、公共关系和筹款经理等领域工作。

许多公共关系学士课程提供专业化的选择。这些通常包括数字媒体、企业传播和政治/公共部门传播。

核心课程通常包括:

  • 品牌管理-品牌技术;新兴技术;投资者关系
  • 为公共关系写作-如何通过印刷,电子和视听媒体为目标受众写作
  • 媒体法律与道德-如何在公共关系领域做出道德决策
  • 传媒关系-如何发展与新闻界的关系;媒体如何运作;如何推销一个故事
  • 公共关系策略和活动-如何计划公关活动从头到尾:联系媒体,告知公众,创造口号

公共关系硕士学位-两年制
公共关系硕士学位持有者有多种职业选择。他们可能会担任公关经理或总监,也可能会考虑担任记者、记者、作家、编辑、社交媒体经理和数字传播总监。

在硕士阶段,学生可以从更广泛的专业选择中选择。这些课程包括国际公共关系、企业传播、政治/公共部门传播、数字传播、营销研究和分析以及非营利公共关系。类中列出的主题为核心类的扩展学士学位节,上面,还包括:

  • 问题管理/危机沟通-如何为组织管理问题和危机情况
  • 研究项目-完成一个案例研究和原创性研究

公共关系博士学位(5 - 6年)
公共关系博士是为希望从事研究人员或教授职业的学生设计的。这一阶段的课程不是学习新技能,而是研究与公关相关的理论和创新思想。因此,学生的重点是:

  • 公共关系研究方法
  • 在公共关系中使用统计
  • 公共关系论文研究
  • 人类行为
  • 公共关系中的哲学问题“,

学位与公共关系相似

广告
而公关关注的是形象和品牌管理在美国,广告侧重于创造实现品牌目标的活动沟通.显然,这两个领域是紧密相连的。因此,这些学位课程共享一些课程:广告原理、文案、媒体策划和消费者行为。

工商管理
大多数公司和组织使用某种形式的公共关系来支持他们的商业目标。所以,公共关系和商学学位自然是联系在一起的。然而,工商管理或管理的范围更广。它关心的不仅仅是公共关系。它的任务包括监督财务、人员配备和合同谈判。因此,工商管理学位课程教学生如何计划、组织和指导一个组织的所有活动。

大众传播与传媒研究“,
公共关系学位课程的关注范围相当狭窄。另一方面,传播学学位课程教授的广泛技能,毕业生可以应用于媒体、公共关系、一般传播和内容写作工作。

新闻
新闻学学位课程教授学生如何报道、写作和编辑广播或出版的文章。这些课程包括广播新闻写作、文案编辑和设计、报道以及媒体法律和道德。

市场营销
市场营销学位可以帮助学生进入创意行业,向特定的客户市场推广和分销产品和服务。该项目通常将经济学、金融学和企业管理的核心课程与营销趋势、应用营销研究、营销传播和数字营销等领域的专业课程结合起来。

你将学会的技能

公共关系专业的学生了解到,这是一个要求很高的领域,需要相当多的技能。因此,公共关系毕业生在毕业后掌握了一套特别广泛的技能,几乎可以应用于任何行业:

  • 口头交流/公开演讲
  • 书面交流
  • 编辑
  • 演讲写作
  • 新闻稿撰写
  • 社交媒体
  • 研究
  • 面试
  • 文化意识
  • 情商
  • 客户关系管理
  • 注重细节
  • 时间管理
  • 项目管理
  • 抗压力能力

有了公共关系学位你能做什么?

在当今世界,公共关系几乎是每个企业的一部分。因此,公关毕业生可以探索的职业类别非常广泛,如果不是几乎无穷无尽的话。下面按字母顺序列出了一些通常需要公关专业人员的企业类型。

  • 广告,市场营销,媒体和出版
  • 农业、林业和渔业
  • 艺术及娱乐
  • 银行及金融
  • 慈善、非盈利和非政府组织
  • 建设
  • 化妆品/美容品牌
  • 教育机构
  • 能源及公用事业
  • 工程-化学工程,土木工程,岩土工程,电气工程,机械工程
  • 环境及保育
  • 时尚
  • 博彩/娱乐场
  • 政府
  • 医疗保健
  • 接待、旅游和活动
  • 信息技术
  • 法律
  • 执法
  • 管理咨询
  • 制造及生产
  • 矿业
  • 政治,政治运动和政治团体
  • 公共部门与国防
  • 招聘及人力资源
  • 零售或电子商务
  • 体育特许经营
  • 运输

在上述每个领域,都有机会成为公共关系团队的一员,如公共关系助理、官员、专家、顾问、高管、经理或董事。

学费

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